| Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note |
| 作者姓名：Ritu Srivastava; Anupama Prashar; Punit Bhardwaj; |
| 商品類型： | 商品編號：8B18A010 |
| 出版日期：2018/02/20 | 內容長度：8 頁 |
Teaching note for product 9B18A010.
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| Tashn.com: Developing Merchandising for a Competitive Advantage |
| 作者姓名：Ritu Srivastava; Anupama Prashar; Punit Bhardwaj; |
| 商品類型：Case (Field) | 商品編號：9B18A010 |
| 出版日期：2018/02/20 | 內容長度：10 頁 |
In October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure .....more
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| Jabong.com: Balancing the Demands of Customers and Suppliers - Teaching Note |
| 作者姓名：Jaydeep Mukherjee; Punit Bhardwaj; |
| | 商品編號：8B16A028 |
| 出版日期：2016/06/30 | 內容長度：9 頁 |
Teaching note for product 9B16A028.
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| Jabong.com: Balancing the Demands of Customers and Suppliers |
| 作者姓名：Jaydeep Mukherjee; Punit Bhardwaj; |
| 商品類型：Case (Field) | 商品編號：9B16A028 |
| 出版日期：2016/06/30 | 內容長度：10 頁 |
Jade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe brand, .....more
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